Tomtom Electric Car - App


I did this project as a business case for TomTom. The challenge was purely visual but as a UX Designer, I couldn't possibly do it without questioning it. The scenario I created was a user who wanted to go see his parents but he didn't have enough battery on his electric car and he would see in the app where to charge his car.

Understanding the problem


I always start by questioning why and for whom we are solving a problem. I started by questioning all assumptions and understanding the context of electric cars and the user needs. I created an empathy mapping and as a result a persona - Peter.

Peter spends so much time at work that every minute he can spend with his family is precious.

Sketching ideas


I was ready to start thinking of a solution when I framed the problem/challenge: How might we save time on an electric car route when a destination is known?


The solution


By managing our user's expectations we can provide them full control of their time and guide them to better plan their journey so that they can reach their final destination in the shortest time possible.
We give the user the smartest route within the context: of weather, battery, and traffic. We show only what is relevant at the right time.


The content is shown in context providing a clear focus. The look and feel are inspired by aerodynamics, shown by the curves and round shapes.


The navigation is intuitive and simple supported by animations that guide the user’s eye to the next step.