Travix is a global online travel company that owns, among others, cheaptickets.nl. I was challenged to improve the current European landing page to support future functionalities such as: search for specific dates, fly anywhere, etc. while answering to the question:
How might we create an engaging experience for users that don't really care about specific dates and/or destination?
Sketching and Wireframing: Re-thinking the structure
As an holistic thinker and designer, I felt the urge to implement design fundamentals and principles. That lead into removing redundant content, decluttering visually, establishing hierarchy and re-designing graphic elements.
Once the first sketches were done, was time to start to move into low fidelity wireframes. First organizing content, then playing with balance and colours and then adding typography.
So how might we create an engaging experience for users that don't really care about specific dates and/or destination?
By being inspirational! Upon search a user is presented with default suggestions such as "somewhere sunny", "winter trips", etc so that we can present the user the destinations that can inspire him to book his/hers next trip. Not only that, the feed is populated with inspirational cards/trips to that we can drive our user to actually book a trip.