Travix

Travix is a global online travel company that owns, among others, cheaptickets.nl. I was challenged to improve the current European landing page to support future functionalities such as: searching for specific dates, flying anywhere, etc. while answering the question: How might we create an engaging experience for users who don't really care about specific dates and/or destinations?

Sketching and Wireframing: Re-thinking the structure

As an holistic thinker and designer, I felt the urge to implement design fundamentals and principles. That lead into removing redundant content, decluttering visually, establishing hierarchy and re-designing graphic elements. Once the first sketches were done, was time to start to move into low fidelity wireframes. First organizing content, then playing with balance and colours and then adding typography.

A new visual direction

A mood board served as a visual direction that kept me inspired throughout the process. Strong and bold colors with a warm feeling set the tone.

So how might we create an engaging experience for users that don't really care about specific dates and/or destination?

By being inspirational! Upon search a user is presented with default suggestions such as "somewhere sunny", "winter trips", etc. so that we can present the user with the destinations that can inspire him to book his/her next trip. Not only that, the feed is populated with inspirational cards/trips so that we can drive our users to actually book a trip.

Creating the iconography and design system

For this project a small design system was created alongside with an icon series designed specially for this project, inspired also by the warm feeling and emotional touch of the new direction.