travix business case
travix is a global online travel company that owns, among others cheaptickets.nl. I was challenged to improve the current European landing page to support future functionalities such has: search for specific dates, fly anywhere, etc. while awnsering to the question:
How might we create an engaging experience for users that don't really care about specific dates and/or destination?
As an holistic thinker and designer, I also felt the urge to implement design fundamentals and principles. That lead into removing redundant content, decluttering visually, establishing hierarchy and re-designing graphic elements.
• Concept presentation
• Interface design (high fidelity mobile and desktop)
• Style guide
• Mood board