My challenge was to translate the new brand identity into an online experience.
The requirements were: responsiveness, ease of integration in WordPress, and ease of updating the content by the client.
UI Design and Iconography: Susana Passinhas
Brand identity: Beau Colin
Online: rik.marketing
I designed the illustrative iconography inspired by the lines of the brand - an outline style. The compositions meaningfully illustrated the concepts they referred to.
I focused on creating a simple and fluid style based on a library of responsive components.