Susana Passinhas

Senior UX/UI Designer | UX/UI Teacher and Mentor



UX/UI/MOTION

letgo oto+

Designing the customer experience for letgo new service: letgo oto+ - secondhand car transactions B2C and C2B.

UI/VISUAL

rik.marketing

rik.marketing is a Dutch marketing agency. My challenge was to translate the new brand identity into an online experience.

UX/UI/VISUAL - BUSINESS CASE

Travix

How might we create an engaging experience for users that don't really care about specific dates and/or destination?

ICONOGRAPHY

Straw

Inspired by the sunny countryside of Portugal - Alentejo. I designed these icon series inspired by the straws and their thin shape, simple yet pleasant. Available for purchase at thenounproject.com

UX/UI/VISUAL - BUSINESS CASE

Tomtom

How might we save time on a electric car route when a destination is known?

UX/UI

Toon

Implementing a re-branding, creating a design system (mobile) and improving features based on research and best mobile practices.

UX/UI/VISUAL

Toon

Thinking features, implementing principles, alignement and joy in Toon.

ICONOGRAPHY

Aboriginal

Explorations on mystical symbology, inspired by aboriginal cultures for to[icon].

ICONOGRAPHY

Afiado

Icon series inspired by pure abstraction for to[icon]. Featured at Infinite Icon from Sandu Publishing and available for download under CC-BY License at toicon.com

UX/UI/VISUAL

Philips Sonicare

Engaging users through gamification: Philips Sonicare in The Sims Freeplay for The Artificial.

© Susana Passinhas susanapassinhas@gmail.com